THAT GUY: Max Lugavere

High on Max Lugavere’s list of goals is helming a feature-length documentary some day. “That space feels really challenging and also really scary,” says Max. “And that means it’s probably the direction I need to head.” For this digital storyteller, that dream is probably not as far off Max might think. Max is the host Tribeca Digital Studio’s “Acting Disruptive” on AOL On, which he co-created and produced. The show is an innovative hybrid of entertainment and deep thought (a blend he characterizes as “smartertainment”) made accessible and engaging thanks to Max’s natural effusiveness and ability to tease out the story behind the story. In addition to his love for film and media, Max cops to a serious passion for music (playing his guitar helps him recharge and unwind) and photography, another keen way of telling stories and practicing the kind of “active disruption” to big ideas that has shaped Max’s professional career. To check out some of his shots, connect with Max on Instagram.


Image courtesy Max Lugavere

If you could describe yourself in one hashtag, what would it be?


Tell us about a girl in your life who rocks.

My mom. She taught me that kindness is the most important quality in a person, and that not being honest with yourself or with others is the worst.

What are your dreams/goals/ambitions?

To continue to carve my own path telling unique stories that resonate and inspire to a wider and wider audience. To work with and learn from new people. To continue to stretch and push my own creative boundaries. To be a cheerleader for the technologies that improve our lives, alleviate suffering, and lend a deeper understanding of what it is to be human.

What are you most proud of?

There’s so much left to be done. I’m pretty proud of my accomplishments thus far, but never content. I am a lifelong learner, a wonder junkie, and so I can’t wait to see what comes next.

What do you find most beautiful about a girl?

Kindness, curiosity about the world, a passion for health and fitness... maybe she’s into yoga. :) 

Where do you see yourself in 10 years?

10 years is quite a while. I think a feature-length documentary may be in the cards. I suppose at some point it’d be a dream to do something scripted, just because I’ve been so inspired by that world, particularly by Six Feet Under. I quite enjoy writing, so who knows.

What is the number one item on your bucket list?

Well, it used to be become a musician, which I did, and I’m incredibly proud of that. I’d like to do a film next.

Who has been the biggest male influence in your life and why?

My dad. He gave me a taste for the finer things in life. That’s where my hedonic side comes from. :)

What is the biggest risk you’ve ever taken and what did you learn from it?

All creativity is risk. The world never asks for more art; another love song, another perspective, another hero’s journey. You rebel by offering it, and if you’re truthful, you are usually rewarded.

What is one stereotype about men that isn’t really true?

That we don't have the capacity for emotion. But come on, who really thinks that?

*Interview conducted and compiled by Sheila Moeschen, IATG Senior Editor



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