THAT GUY: James Andrews


How do you get a gig with the title “Chief Digital Evangelist?” If you’re James Andrews, you earn it with creativity, ingenuity, and a passion for fostering connection, community, and really great stories. James brings his enthusiasm for leadership and idea-curating to StudioGood, an award-winning digital agency committed to helping clients tell compelling stories that directly engage the public. For James, it’s always about communication, about nurturing ideas into narratives that can change the world. This guiding principle fuels another one of James’ interests: DJing. His love for story spun through beats and samples has taken James to all corners of the globe, from SXSW to Jerusalem, and even Abu Dhabi. 


James and his #beautyFULL daughter, Skye


If you could describe yourself in one hashtag, what would it be?


Tell us about a girl in your life who rocks.

My wife is pretty amazing. She has been a stay at home mother for 18 years, a writer and blogger ( A serious KettleBell user as well as Paleo chef. Has two degrees including an MA from UCLA and is drop dead gorgeous and not aging a bit!

What are your dreams/goals/ambitions?

My dreams are to continue to build businesses that have global reach and impact. I would like to start developing more transmedia projects.

What are you most proud of?

Having an amazing family, one great son in college in Miami and an off the charts creative daughter in 6th grade. I have sold 2 companies in the last 15 years and started off making people famous in my 20's as a record company exec.

What do you find most sexy about a girl?

Intelligent conversation, sharp wit, well-traveled, loves music and a mean heel game.

Where do you see yourself in 10 years?

Probably doing what I'm doing now. Investing in companies, people and ideas.

What is the number one item on your bucket list?

To DJ in front of 10,000 people

Who has been the biggest male influence in your life and why?

Way too many great males that over time have been mentors.

What is the biggest risk you’ve ever taken and what did you learn from it?

I take daily risks so can't say there is one biggest one. Hmmmm. Maybe the one that I'm about to embark on this year which is making a movie

What is one stereotype about men that isn’t really true?

That we don't listen.


*Interview compiled and conducted by Sheila Moeschen, IATG Senior Editor

Featured image courtesy James Andrews


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