That Girl: Alisa Gould-Simon

Full of kindness and warmth, Alisa Gould-Simon radiates genuineness. As a young girl, Alisa was very particular about what she would wear and quickly developed her own personal style. Moving to New York at the age of 18, she found herself surrounded by the world of fashion and style. Alisa graduated from New York University (NYU) and spent time working for two publications she’d always dreamed of contributing to, The Wall Street Journal and The New York Times. After an amazing start to her career, she was ready for a new challenge. So, two years ago Alisa co-founded Pose, an application that allows you to interactively shop and share photos. It’s like an interactive fashion magazine where all content is user-generated. Being the co-founder of a company requires long hours because it’s your baby. And much like a mother of a newborn, Alisa says it’s amazing to watch it grow.

If you could describe yourself in three words, what would those words be?

Work in progress.

Tell us about a girl in your life who rocks.

There are too many to count. Lesley Brog, who I adopted my amazing dog Howard from, runs an incredible nonprofit called Wags and Walks and she is literally saving dozens of dogs' lives every year. So, she rocks and then some.

What are your dreams/goals/ambitions?

I'd like to travel the world, continue being the best friend, partner and family member that I can and meet new challenges every day with optimism and patience.

What are you most proud of?

Being a support to those around me. And getting a new company off the ground and running.

What piece of advice changed your life?

A wise woman gave me the following career advice, which I'll never forget. 'Go where you can make the biggest impact.'

Where do you see yourself in 10 years?

I have absolutely no idea. I'm getting better and better at living in the present. I'll figure out the future at a later date.

What is the number one item on your bucket list?

To go on safari in Africa.

Who has been the biggest female influence in your life and why?

My mother for the obvious reasons and because she is an amazing amalgam of drive and ambition as well as emotion and thoughtfulness.

What is the biggest risk you�ve ever taken and what did you learn from it?

Moving to New York City to go to NYU at 18 and not knowing anyone or leaving the path I'd paved in journalism to start a fashion tech company. I learned that change can be scary and overwhelming, but if you work hard and give a lot of credence to your instincts, you'll come out on top.

Why are you a badass?

Because I've learned to admit what I don't know and to hire and surround myself with people that complement both my strengths and weaknesses.

Second image courtesy of

*Interview conducted and compiled by Lauren Rhew*


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