Selling Gender in Advertising


Ads rely on gender stereotypes to sell products. It’s a game as old as advertising itself, but what impact is it having on us? You might bring in examples of print or media ads for your chat!

Let's Chat

  • What are some examples of gender stereotyping in advertising?
  • When are stereotypes dangerous? When, if ever, can stereotypes be playful?
  • What is the impact of being exposed to these messages all the time?
  • What is your reaction to these ads (for example, the 1950s housewife or the beer-drinking, dumb male)? Do you find them funny? Irritating? Harmless?
  • When does advertising cross the line - take a stereotype too far? Can you think of any examples?





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