As a talented teenager, singer/songwriter and guitarist Bethany Cosentino could easily have had her pick of record deals, but found the industry's desire to turn her into a "pop princess" unappealing. Instead, Cosentino struck out on her own to eventually fall in with instrumentalist Bobb Bruno and create the low-fi, indie duo Best Coast.
Cosentino and Bruno both share a love for 1950s/60s girl groups/surf rock, infusing their style with surf pop and garage rock. Cosentino is a Los Angeles native and admits to growing up with a range of influences from The Beach Boys to Patsy Cline to Joni Mitchel and Weezer. Following high school, Cosentino gravitated to New York where, in addition to dipping into the experimental and underground music scene, she attended the Eugene Lang College the New School for Liberal Arts studying creative writing. For a time, Cosentino put her musical interests behind her to pursue writing. Luckily, the two passions eventually fused and when Cosentino decided to move back to California after her second semester, she rediscovered her love for music, picking up her acoustic guitar and penning new songs.
Image from stereogum.com
By 2009, Cosentino and Bruno had found a following and some critical notice for a collection seven-inch singles. Early in 2010, Best Coast set out on its first full tour with the Vivian Girls and in July 2010 released Crazy For You, their first full-length album. Their latest disc is Fade Away, an energetic and fast paced collection of tunes tinged with nods to Mazzy Star and My Bloody Valentine. It also marks the first release from Cosentino's own label, Jewel City, nicknamed for her hometown of Glendale California. Cosentino comments on her site: "Everything in this band has worked out so organically and perfectly that sometimes it scares me that something bad is going to happen. Everything has been so great for us, I don’t even understand why this is happening. I made some songs, I put them up on the internet, and here I am now. I feel like the luckiest person in the world. If I wasn’t doing this, I don’t know what I would be doing."
Check out "This Lonely Morning" and all the rest of the tunes on IATG's Music Monday playlist, updated each week!