Folk music and electronica may seem like somewhat conflicting styles, but Ellie Goulding convincingly manages to blend the two distinct genres. Her single, “Hanging On,” is a perfect example of this unexpected pairing with its relentless beat beautifully co-existing alongside the British singer's now trademark wispy vocals. The video seems to play up the electronic aspects of the track, although the image of Ellie singing straight to camera definitely adds a more down-to-earth dimension.
This self-taught musician grew up in Hereford, England close to the Welsh border. Ellie's parents divorced when she was five and she moved to the rural village of Lyonshall. She shared a small bedroom with her two sisters and money was often scarce. Ellie always loved to sing, but never really considered a music career until she attended university. While studying at the University of Kent in Canterbury, the budding songstress started performing onstage, mainly just backed by her guitar. It was her partnerships with a couple of electro-pop artists and producers after moving to London that helped define Ellie's more collaborative sound. In conjunction with Starsmith, she began cultivating potential tracks for an album in the summer of 2009. Those innovative demos led to a deal with Polydor Records. Ellie garnered a lot of early acclaim, including topping the BBC Sound of 2010 list and earning the Criticsâ�� Choice Award at the 2010 BRIT Awards. She even had her cover of Elton Johnâ��s â��Your Song" featured in a Christmas commercial for British retailer John Lewis. Ellieâ��s debut album, Lights, was a huge hit and her second offering, Halcyon, is set to be released in October. We're big fans of Ellie's unconventional combination of folk, pop, and electronica along with her admirable ability to connect with listeners through her extremely personal lyrics.
Check out the video for "Hanging On" below beforeÂ heading over to I AM THAT GIRL'��s YouTube channel. While you'��re there, don't forget to tune into our Music Mondays playlist, which is updated every week.
Image courtesy of Dirtylaces.com