BY I AM THAT GIRL
In our digital age, it’s not uncommon for an up-and-coming band to generate a lot of online buzz. What makes Scottish electro-pop group CHVRCHES unique, though, is the fact that the trio received that buzz even before a debut EP was complete. After releasing just two tracks, “Lies” and “The Mother We Share,” the band was already opening for Passion Pit and came in fifth in the BBC’s Sound of 2013 poll. Pretty good for a group that only formed in 2011. In March, CHVRCHES put out their long-awaited debut EP, Recover, which included the track, “Now Is Not The Time.” The video for the electronic and pop medley features the band members performing at a roller skating rink. There’s just something so straightforward and simultaneously other-worldly about the lead singer’s ethereal vocals juxtaposed with the colorful lights and the roller skaters weaving in and out of the background.
CHVRCHES came together by happenstance, since all three members were already involved in other bands. Lead singer Lauren Mayberry holds a law degree along with a master’s degree in journalism and performed with the band Blue Sky Archives. Keyboardist/vocalist Iain Cook composed music for TV as well as film and used to play with Aereogramme, while fellow keyboardist/vocalist Martin Doherty toured with The Twilight Sad. Iain and Martin asked Lauren to perform on a few tracks and rather unexpectedly, a new group took shape. The trio recorded music with hints of Prince, Kate Bush and Depeche Mode in a basement studio in Glasgow. In 2012, the group uploaded those two sample songs and experienced an immediate reaction. This glowing virtual word-of-mouth landed the band a spot as Passion Pit’s opening act and secured several festival dates in both Europe and North America. Originally called CHURCHES, the group switched out the “u” for a “v” to distinguish themselves online. Now with the release of Recover and a full-length album in the works, CHVRCHES seem poised to have a lasting impact on both electronic and pop music. We love the trio’s dynamic ability to make electronic music with soul and are fascinated that this band evolved from something so organic.
Check out the video for “Now Is Not The Time” below before heading over to I AM THAT GIRL’s YouTube channel. While you’re there, don’t forget to tune into our Music Mondays playlist, which is updated every week.
Image courtesy of Loft965.com