IATG September News

We hope you rocked summer's face off and are looking forward to shifting gears, shaking the sand from your skin, and getting ready to fall for fall! Here are just a few of the fantastic things we've been about as we've brought this AHmazing season to a close!

WORDS & Stories Change the World


Thanks to EVERYONE who brought the mighty support for our successful WORDS campaign featuring our cool Conversation Kit. So many of you shared, tweeted, gave us the mighty Insta-love, and (most importantly) got the kit and gathered your girls to dig into some awesome conversations about topics that really matter. We also want to give mighty, mighty love to our brave and beautyFULL girls--Avery, Faith, Jillian, Mariah, Sivan, and Winston--who shared their stories with the world! ROCK!

IATG Rocks BeautyCon

"How do YOU wear your inner-beauty?" That's the question that our fearless, passionista Emily Greener put to a panel of incredible women at this year's BeautyCon in Los Angeles. She was joined by Kandee Johnson, Eveline, Jenn Im, Shameless Maya,Alexa Losey, Cute Girl Hairstyles, Miss Maven,Makeup by Mandy 24, and Briddy Nicole for an honest discussion about challenging beauty standards and nurturing inner-beauty. As part of IATG's commitment to change the conversation about beauty culture, participating in BeautyCon was both super rewarding and inspiring. Several of our team members and interns helmed the IATG booth to spread the word about our mission, but to also invite people to join in and declare, share, and OWN their beautyFULL!




Summer: IATG Style

Just in time to dance in those fading rays of summer sunshine, we've added adorable new tanks to the IATG shop! American made by Alternative Apparel and printed in downtown Los Angeles by our friends at Family Industries, these tanks are every girl's must-have! Styles include camo with hot pink text, navy with white stars and marigold text, and charcoal black with light grey text. Sizes run S-XL. Hop on over to the shop to get yours!



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